AZ Digitals Blog

You've heard the saying, "People don’t leave bad jobs, but they leave bad bosses." This is a great topic for after-work grumble sessions. But, does the data back it up? It turns out that there is a lot

One study found that 61% of people working under bad bosses are looking for a new job. Only 27% of those who work for good bosses are considering alternative employment. This is a shocking statistic: 66% of people who work for bad bosses claim they have misrepresented the truth at work compared to 19% of those who have good bosses. Bad bosses can bring out the worst in us just as great bosses do

Great bosses can make a difference in our lives. They see more in us than we do, and help us see it as well. They inspire us to dream big and help us realize the amazing things we can do

"A good boss doesn't worry about his career, but the careers of others." H. S. M. Burns

A great boss is something that has tangible benefits beyond being liked. But how can you tell if you're one?

How can you improve if you aren't?

People tend to ignore the innate qualities of intelligence, extraversion, or attractiveness when describing the worst bosses. Instead, they focus on the traits that are entirely under their boss's control such as passion, insight, and honesty. It is possible to study the unique characteristics of great bosses and learn from them

GREAT BOSSES SHARE INFORMATION

Do you remember working for someone who was an information hoarder in the past? Many bosses believe that sharing information reduces their authority and power. The opposite is true. Great bosses understand that sharing information empowers employees and does not dilute their power

GREAT BOSSES PUT A LOT OF THOUGHT AND EFFORT INTO THEIR HIRING PROCESS

Bad bosses don't care if a jerk with great credentials is hired because they are only concerned about how the person performs. Great bosses consider the whole team. They realize that their employees will have to work alongside the new hire every day. Therefore, they seek out someone who will be a complement to the team, not just fill in a skill gap

GREAT BOSSES CELEBRATE AND LOOK FOR WINS

Great bosses are not apathetic to the fact that you do a great job attitude. They find reasons to praise their employees privately and publicly and take the time to celebrate milestones instead of pushing everyone on to the next project. They know that a paycheck does not replace the need to feel valued, appreciated, and appreciated

GREAT BOSSES RESPECT YOUR TIME

Great bosses won't make you feel like your time is less valuable than theirs. They won't make you wait for meetings. Instead of trying to impress, they show up ready to work and get straight to the point. They don't waste your time. They don't deny having fun at work. However, they won't do it at the expense of you, making you more stressed or forcing you to stay late to catch up.

EMPATHY IS THE HALLMARK OF A GREAT BOSS

Bad bosses see their employees only from the perspective of what they reflect on them. They look great if their employees do a good job. If they are not, it is a bad boss. The best bosses see their employees as more than just an extension of themselves. They can see inside the heads of their employees and view things from their perspective. This doesn't mean that they are obedient or willing to help. It does indicate that they are aware of their employees' humanity and treat them accordingly

GREAT BOSSES ARE ACCOUNTABLE

Bad bosses will point fingers at their employees when things go wrong. Without a second thought, they will throw their employees under a bus. Great bosses know that being responsible for their team's performance is a big part of what they do. This is a natural part of being a manager. They don't blame the team, but they do give feedback to the team. They see the team's failures as a failure in leadership and act fast to fix them

A GREAT BOSS WILL SAY THANK YOU

Bad bosses believe that their employees owe them the work they do. They're receiving paychecks, right? True. But great bosses see work as more than a transactional relationship. They realize that employees are putting a lot of effort into their work. Even if it's "just part" of their job, they say thanks

GREAT BOSSES DON'T FORGET ABOUT THE LIVES OF PEOPLE OUTSIDE OF WORK

Bad bosses often see their employees as one-dimensional. They show up, get the job done, and then the boss is free to focus on them until the next day. Great bosses remember that work is only one aspect of their employees' lives. They don't forget their families, friends, hobbies, and other obligations. And they don’t ask for employees to work late without good reasons. They acknowledge they have a reason for asking for a sacrifice, and they express their gratitude accordingly.

GREAT BOSSES ARE GREAT COMMUNICATORS

Some bosses seem to be willing to do whatever it takes to not give a straight answer. They won't say anything they could be held responsible for later. Others bosses don't like to hear clear explanations or solid answers. Great bosses are clear and precise in what they mean. They also say it clearly so people don't have the burden of trying to figure out what they mean

GREAT BOSSES CREATE LEADERS

Did you know that promotions can often come from one manager? That's no accident. The best bosses bring out the best in their employees. They encourage, coach, and tap into the strengths of their people. When their employees are ready to take on new challenges, they will gladly send them on their journey

ALL OF IT TOGETHER

Is this what your current boss would say about you? If you don't, you are wasting money, effort, or productivity. If not to other jobs then to disengagement or lack of interest, you're likely losing good employees.

The massive quantity of relevance levels attached with mentor-ship for young company enterprise firearms is a result of the inspirational amounts attached. For entrepreneurial success, you absolutely should own a mentor for a small company icon or perhaps even a pioneer. Someone who should be regarded as you proceed ahead together with your company objectives. Highly required for the youthful business firearms would be the inspiration and also the way a mentor supplies.

As a way to inspire someone, you want to get a large sum of business success together with a better volume of satisfaction connected together with success. A mentor can help a fantastic deal every day to focus, work together with motivation and appraise all the probable dangers and dangers connected. Thus, the credit would go into the motivational motivation, and also one unique that's clear for you personally on your own mentor.

'Mentor-ship' has the ideology of after somebody in your type of work, in addition, to follow some one's fundamentals & ideologies very closely. This consists of using a great watch on the success ideology of one's mentor and staying to the reputable expectations while using a proposed journey.

Possessing a mentor in your own life isn't simply inspirational concerning one's objectives, however, it's a component of owning a standardized strategy towards success.

WHY IT HELPS YOU IN ACHIEVING GOALS?

Just how and mentor-ship will help in achieving aims is truly amazing to learn. But, acquiring a mentor does empower an awareness of achievement and motivation for you personally. It notably ignites in you personally the flame, since it's something which allows you to tell your self that you're in no manner diminished in abilities to somebody else. Additional it amazingly grows on mind the Cando Attitude. A mindset your mentor or idol is now grown within their personality within the duration of time. Your objectives are all for you personally in regard to the agendas you have concentrated on in your own life. This really is a portion of one's inspirational training at the same time you work for the objectives.

AN EXPERIENCE THAT IS NOT IN YOUR TEXTBOOKS:

Adhering to a mentor to get victory will be a supreme adventure which normally you won't find in your own textbooks. Experience is genuinely a massive advantage that's attained every single day at the same time you work, also as you trace someone for being a mentor. Thus this really is something which you may not find in your own textbooks. Evidently, the training outcomes depends upon your own priorities which you've gained through time. This period of time isn't simply per month or two a year, but a lot of years old observance, understandings, and after your own mentor. An enormous reason mentor-ship is thought to be a requisite for young company enterprise firearms would be to coach a mindset for the business. A motivational attitude may surely direct you to groom your attitude on your success. It's surely easy to begin a small company or a business, but to capitalize on it and also proceed ahead with persistence and sustainability is badly hard.

HOW A MENTOR GIVES YOU RE-ASSURANCE:

Throughout a succession of failures and successes besides similar small business adventures, there is a feeling of reassurance. This feeling of reassurance arrives in the mentor, and also the feeling of belonging you need to your mentor. Self-confidence is an enormous requisite to function as an entrepreneur. Additionally, tutors in the company community have the ability to greatly aid the young leaders to tap into their self-confidence. Thus they have the capability to observe every potential challenge as an opportunity.

A MENTOR GIVES YOU BUSINESS SUSTAINABILITY:

Possessing a mentor provides you with the organization enterprise sustainability that's essential. That is very to produce your business a profit-earning enterprise. As stated by analyze, 75 per cent of organizations using a mentor have success which is more than five decades. That is followed closely by 50 per cent of organizations that do not even survive for 5 decades. While 35 per cent of new organizations might not survive for a year.

The digital world along with so many other advantages excels in the online marketing & shopping environment. A virtual marketing environment for online shoppers that creates a huge shopping paradise in your mind. A couple of companies that are famous for online shopping being Amazon. Addon to this, E-bay holds different attitudes for different customer types. If we take the example of Amazon, an American based Multinational Company with headquarters in Washington, USA. In the limited amount of time, the rapid amount of growth Amazon has achieved has been highly incredible. As well as the reputation they have created for online shoppers.

Online shopping is growing and becoming more & more common these days. Therefore, the standards associated with online shopping have also changed. Naturally, the course of things making it more supreme and more professional in terms of the deliverable. Values that have increased significantly also includes quality assurance levels. On top of this, sticking to the shopping environment and creating goodwill in terms of the business values. This is vitally through consistency in reputation and levels of commitments to serve in the online shopping industry. Initially, associated with the online shopping the challenges & disadvantages as they were huge. Hence despite them, the advantages associated have easily preceded the amount of disadvantages by a significant margin. However, with the passage of time in the current age. It has been a revolution in creating a trustworthy shopping environment. An environment that is highly linked up with values of customer satisfaction and customer retention.

Other major advantages includes a highly structured and sensitive review system. A system that helps a great deal in the decision making process.

IMPORTANCE LEVELS ATTACHED TO THE DIGITAL WORLD:

The digital world has seen a number of fruitful and innovative contributions and online shopping is one of them. As far as determining the importance levels, it is necessary to realise how things have transformed and changed so quickly. A huge credit goes to the internet, and the increase in the amount of use in the last decade. The rise in digital marketing and its dynamic strategies owes significantly to online shopping and its increase. Ironically, the level of competition in online shopping companies and websites have also increased. This is mainly due to the huge amount of the risks associated. In fact, we are actually dealing with a virtual supply chain. A supply chain where importance is given to time and assuring the quality ingredients.

CUSTOMER SATISFACTION & A COMPREHENSIVE REVIEW SYSTEM:

As seen globally the aspects linked up with customer satisfaction in online shopping has increased tremendously. A huge credit goes to a comprehensive and highly trusted review system. A system that helps in determining the process of decision making as well as making highly fruitful business decisions.

Customer satisfaction is highly linked up with values of trust, as well as values of appreciation. Ironically, it also means how to be highly flexible with the needs of the customers in the digital world. It’s easy to find customer satisfaction, however, what’s difficult is to maintain customer values with consistency. The popularity factors associated with online shopping owes highly to customer satisfaction through the effective usage of key KPI’s. However, measuring the performance indicators means a lot. Also means your quality assurance procedures are vital for the growth of the firm in online shopping.

EVALUATING THE CUSTOMER NEEDS:

Apart from the comprehensive review system through the use of KPI’s. What’s more generic and important is making good evaluations of the customer’s needs. This is through market research as well as through online surveys and forms. This can also be termed as a higher level review system. However, more precisely, it’s the effective and sensitive evaluation of the consumer needs. Online shopping popularity levels varies from one country to another, and analysis like these helps in online marketing. Hence, finally helps a lot in making a digital marketing environment for the end user.

With regards to the small businesses, what can’t be ignored are the huge amount of benefits. These are benefits that are linked with POS systems making them sustainable in the longer run. Reasons are too many, and too diverse, however, the most prominent one is because of profitability reasons. SME’s also known as Small & Medium sized enterprises are growing very quickly in Canada. A country that is larger than the size of United States, is heavens for business for many people. Hence, most of the business usually start with the status of SME’s or small scale enterprise.

Ironically, the advantages are definitely outstanding in terms of the marketing strategies. Mainly, as every customer is a priority in the initial stages. This is primarily while most SME’s and customer centric businesses follow the tagline ‘The Customer is Always Right’. More importantly, its true for almost all the customers in the SMEs sector in retail. Hence, they must be served well, even if they are cashless customers. In the region of North America, according to results from a retail survey. Surprisingly, most people prefer to be cashless while entering a store, a warehouse, or any SME. Primarily, as most of them doesn’t take the hassle of carrying unwanted cash with them. POS systems are their biggest priority while they enjoy their shopping experiences. This is through earning discounts, and getting points of using their cards.

Some of the most common benefits of POS systems for small businesses are as follows;

INCREASES THE AMOUNT OF PROFITABILITY:

The ability to increase the levels of profitability is highly integrated in POS systems. This is because POS systems appear to have a magnetic capability of customer retention. It increases the customer satisfaction aspects associated with the customers with different liking and methods of paying for their purchases. This is part of the consumer buying behaviour and there should  be room for all sort of buying behaviours. This is especially for a growing SME.

The effective use of POS systems in turn facilitates automatically the personalised and target marketed campaigns. With the next generation retail software are associated a huge number of POS systems advantages. A software that can also increase profits by providing instant access. Also, dynamically allows the owner to sell, order and market anywhere at any time.

CREATES A CREATIVE MARKETING ENVIRONMENT:

Automatically holds key ingredients of creating a self-marketing environment. Integrated with high-tech POS systems are marketing strategies as well as a creative marketing environment. The key & vital customer information that is captured for the sake of ensuring that marketing efforts are highly personalised. Hence, this will as a result significantly increase the profit levels. Thus, from creative marketing leading to profitability and a good ROI, or Return on Investment.

BUSINESS INTELLIGENCE:

POS systems creates significantly in the business owners as well as the customers immense amounts of business intelligence. It has the ability to generate meaningful & dynamic reports. Hence, automatic reports are a huge plus in creating & increasing business intelligence. Ironically, this is between both consumers and the business owners. Hence, for the business owners of SME’s it really helps in making better-informed business decisions. These are decisions that are highly helpful in future business development.

LOYALTY PROGRAMS- THE CUSTOMER RETENTION ASPECTS:

Most modern POS systems have the ability to create loyalty programs for the highly valued customers. These programs are really helpful for small businesses and help them grow significantly. This is especially in their initial stages of the setup. These loyalty programs are also very helpful for customer retention aspects through loyalty points and discount vouchers. Customer’s dreams coming true.

‘Canadian entrepreneurs’ is a common terminology & being one, takes lots & lots of motivational aspects & true values of success. It’s not easy to follow your entrepreneurial dreams & goals. Hence, more significantly as Canada is home to many entrepreneurs. These are ambitious magnates from various backgrounds and communities. What’s more imperative is not just doing business for profitability reasons. However, following the rules of the game at the same time. Naturally, doing business in Canada is amid strict rules & regulations. This is including the taxation policies and managing time strictly.

If you are an entrepreneur & someone who has arrived from abroad for settlement. Furthermore, for business, naturally you would need more focus and hard work. Apart from the hard work & a proactive attitude, you should be solely focused on achieving your goals. This is mainly with larger motivation levels for global success. This is primarily a bit more required from you, than someone who belongs from Canada. Business opportunities that are growing everyday very rapidly in Canada. Known in the rest of the world for the migrants, alias, ‘Land of Opportunities’. Hence, Instead of getting to a halt, or even getting a bit slow.

ENTREPRENEURIAL CONTRIBUTIONS & ‘THE RED FLAG’:

The exclusive list of young Canadian entrepreneurs shows their levels of commitments. Importantly, while having a place in the Youth business listings of Canada. It’s just not business that is important, its complete business management & being supportive to the success ideologies of those who have proved earlier. Linked to not only monetary gains, are their commitments. However, they hold respect for the red flag of Canada, and acknowledge her prestige respectfully. Business magnates in Canada are solely the ambassadors of Canadian culture. Also, its trade, and holds huge values for bringing more prosperity into Canada. A country that is already in the list of happiest countries since a while now. Ironically, just like Rome was not built in a day, Canada has taken ages to get into its current state of prosperity & success.

Much to the credit of list of so many Canadian entrepreneurs & their hard work. Business tycoons that are working day & night for the progress of Canada along with their own. Hence, here is the list of the youngest entrepreneurs from Canada.

JON LIPINSKI:

Jon Lipinski is the Co-Founder and President at Ecopia.AI. The company is relatively new but it is a quickly growing company. As part of operations it adopts AI to create commercial high-grade definition maps. Supporting Govt. and NGOs as well, as these maps have a useful application internationally. Furthermore, the telecom sector and insurance firms in Canada also use these maps. The motive is solely to make more reliable data-driven decisions.

The company Ecopia has already mapped each of the 169 million buildings over the United States. Add on to this, they are currently working on a new project. This project is building the first high-definition map for self-driving cars of the Kitchener-Waterloo area.

EVA WONG:

Eva Wong is yet another entrepreneur in the Young Canadian entrepreneur list and she is the Co-Founder and COO, i.e. Chief Operating Officer at Borrowell.  The company Borrowell is a Fintech company. A firm that encourages people in making accurate decisions regarding their credit. A leading credit knowledge and financial services marketplace of Canada. The company has more than 900,000 members and approximately the big financial institutions of all the countries on the platform. The company is the first one to have recently introduced “Credit Coach”. Hence, furthermore benefiting users to improve their economic well-being.

JASON FLICK:

Jason Flick, the Co-Founder and CEO of an Ottawa-based startup called You.i TV. The role of the company is to encourage media titans to please the fans. This is by connecting, seamlessly and beautifully- T.V’s, phones, tablets, game consoles and the streaming services by applying a single code base.

Jason is already in the listings of Young Canadian Entrepreneurs. On top of this, he is very passionate for the growth of his company. Warner Media, and National Geographic, are Jason Flick’s most renowned & distinguished media partners. Furthermore, more partnerships are on the agenda of Mr. Flick, who is expected to take a rise. These partners are Sky T.V. (U.K), and ViaComCBS, the company who owns Network 10 in Australia.

SHAHRZAD RAFATI:

Shahrzad Rafati, the founder and CEO of Broadband TV is one of the youngest Canadian entrepreneur. She has succeeded in a short period with immense efforts. Hence, to make her digital entertainment company as the third largest video property all over the world. The Vancouver based firm is ranked third in the world directly after MNC & giants Google and Facebook. Miss Rafati, the glorious entrepreneur was so ambitious that she formed the company BroadbandTV right out of her school. This is in the era when online video was a lesser familiarity as still was a new idea.

JENNY BIRD:

In the year 2008, i.e. 13 years from today, the Jewellery company Jenny Bird was formed. The young founder of the company, Jenny Bird was born and raised in Ontario, Canada. Hence, as she was highly ambitious for her own company & her business goals. In the year 2011, her husband joined in as the President of Jenny Bird and mutually since 2011, they have transformed the company into an international & a recognised brand. A brand that is highly renowned in Canada.

Age, Environment & mindset particularly plays a very significant role in the self-motivation of an individual. This role lays a huge emphasis on an individual’s personality and personification. The self-motivation model has dependencies on various factors while these three are highly detrimental to an individual’s performance. Self-motivation is a huge ingredient that helps a lot in moving up, even if you are down and out due to a certain situation. In the Corporate & professional world that really helps to sort out & problem solve your own problems. Your role in your career is a huge factor that helps in bridging the gaps and clearing things in your mind. Ironically, resolving key issues, i.e. what you need and how you need it?

If you are a fresh graduate, looking for work and a career that will be a boost for your future upbringing. The factors that are linked more cognitively for your role are age and mindset. Everything is highly dependent on your career, as it is the key factor that has helped in transforming you into what you are today. Everything is related to how you take things from here step-wise. More or less your positive mindset is the key to your success. A ray of light is enough to keep the whole world enlightened, that’s how you need to keep the ray enlightened so that things move forward in the right directions. Directions specify the time you need to move on, and you have in your mind where you need to be at what age.

The rising sun is full of hope, light and positive energy. It all depends on the attitude of an individual how they can make short-term and long-term goals.

THE AGE FACTOR- ‘ASPIRE EVERY DAY’:

As part of the self-motivational aspects, the age factor is the most critical in self-motivation training. When you are young, you tend to be more energetic and agile in terms of your goals. You must have a highly aggressive attitude towards your goals. Furthermore, you should enjoy the ingredients you have that will be a boost for your aspirations. You should make idols in the field you are interested to enter as soon as you look for your career. Therefore, you must have a good observance that matters for you and your individual training aspects.

Inspirations count in the long run, as they are like firepower to you in the times of your youth. However, with the passage of time your self-motivation and your esteem can lower down. This is ironic as you grow older in terms of age and your future is more dependent on your past success. Self-improvement and self-motivation values are highly effective and maximum when you are young and you have the energies to be a problem solver. Helps a great deal in determining your pathway to success and plan your journey forward.

ENVIRONMENT COUNTS FOR FUTURE VALUES:

The work environment is yet another factor that influences your self-motivation and your targets in more defined ways. The culture it creates in your mind and your life affects how you strategically move forward.

A POSITIVE MINDSET:    

A positive mindset in all circumstances irrespective of anything is something that really counts. Obviously, because it gets important for you to take the pressure of your work and your life. A positive mindset also helps in a highly flexible and balanced lifestyle. It determines your goals and helps you fuel your thoughts every day. A positive mindset always helps you tell yourself on a daily basis that Every day is indeed a new day. This is vital because your day at work counts, and how you make the best out of it.

It helps you brainstorm your thoughts and emotions in more aligned and systematic ways. This is obviously vital for you to move forward in life, just like a car needs fuel to run smoothly on a highway. Hence, on the highway of life, a positive mindset is the right fuel for your thoughts and empowers & cultivates your thinking aspects. You can strategically work out your goals and determine the line of action that is needed. If you are in a stressful scenario, it helps you gather yourself and solve the puzzle of your dreams.

Positivism for self-motivation is the least dependent thing, as it is inspirational in your thoughts. This is true for both your career and your academic goals. Meditate for at least 15-20 minutes for positivism and self-motivation and you will find yourself in a more calming influence of your life. Really helps you cluster your ideology of thoughts in more refined ways.

There are a number of challenges attached to the business world concerning time management & managing a fair attitude at the workplace. Exactly why does mindset depend on sustainability & success? A very simple answer is to get optimal deliverable and efficacy in operation evaluations. Expectations are for the most part dedicated to time handling aspects. Thus this is with the passing of time in a corporate atmosphere. All these are fundamental aspects alongside tackling favourable attitudes. Being a portion of the professional techniques in position, what gets necessary is the way you believe in yourself. Shows a confident outlook on display and provides your ultimate best in relation to the deliverable on an everyday basis.

The organisational world is indeed filled with challenges. Notably, daily issues need to be resolved with an extremely profound focus. The best objective is to be aware of the challenges with a top problem-solving mind framework. As part of the approaches is that the focus & subject on anger management & change management. This is part of the even larger level challenges attached with attitude & reasonable play. Yet another issue linked up with mindset direction is stress management issues'. Along with this,' grievances' may cause a small disturbance at the workplace.

The majority of the MNC's nowadays have therapists and psychologists who are able to motivate you at the office. Experienced to recreate your grievances, outside of the motivational aspects. Furthermore, anger problems for successful practices in the workplace. Nevertheless, along with this, it's you that may be the better estimate and problem-solver of one's own mindset. Not expected at the workplace is just a million-dollar attitude. However, an adequate attitude on the job is always good for the job environmental challenges.

MANAGING STRESS ISSUES AT THE WORKPLACE:

Managing the worries problems at the workplace is a bigger level problem than actually creating an answer. This stress relates issues comprise mindset at work due to stress, and battling grievance issues in line with grievance policies. 'Stress control, a modern workplace problem that may arise as a result of background issues. Thus, linked up with work, in addition to the family or individual problems. These could be quite an enormous cause of your failure at the workplace. Especially regards your targets and also something that can irritate your upcoming advancement.

If your attitude is innovative, however, you're getting hindrances as a result of some background issues. The best method is always to synchronize your brain for greater performance on the job. For that, you want to speak with someone. Alternatively, clear your mind with the assistance of your very own emotional treatment. Thus, for this, you only need to maximize your attention at work and be more efficient with regards to your targets. This is an automatic attitude booster and will give your mind a diversion out of the thoughts.

MANAGING TIME FOR EFFECTIVE PERFORMANCE:

Still another symbolic way towards dealing up with strategies of Corporate Governance includes time Management. Being a portion of these challenges of the business sphere,' Time & Tide' holds the type in most divergent aspects. These aspects comprise Time management for the interest of discipline at work & bringing effectiveness. If you're capable of managing your time & schedules, typically, you will find yourself safe from bigger-level challenges. These battles come with challenges at the workplace because of managing moment and not proving to be costly for the business. Whether it is a meeting with a consumer,' Time' in many cases is available to become the binding factor. More importantly, giving a consultancy proposal to maintain a prospective project. The true projection of one's abilities along with time is the difference in play with.

ANGER MANAGEMENT- 'A BREAKTHROUGH IN ATTITUDE':

Part of managing the approaches at the workplace includes anger Management' problems. Furthermore, solving them using a defined group of plans. If not resolved instantly, anger problems can prove to be huge company challenges. Can prove to be a massive breakthrough in attitude, if taken seriously. Anger management issues can appear readily due to insufficient sleep routines, as well as problems at work. Maybe not accomplishing your targets in a company setting, or failing to follow the challenges of these constant deliverables. It is indeed an extremely common corporate-level issue & can easily be struck through good communication & believing in a specified strategy.

Winning your organization in the days of crisis similar to that of the current pandemic. Hence, this has been a favourite topic of discussion these days. Attached with the pandemic will be the business challenges which are continuing currently. 

In addition to this, these can be combated for potential objectives. This is sometimes treated as a hindrance to the success of the company. Aside from this, how to take care of future similar hindrances in a crisis situation.

A crisis situation can easily arise on account of the political conditions of a country or its security & security issues. This is with regards to the country where the provider is put tangibly. Most commonly known as country dangers' are the dangers attached to a crisis scenario. 

Hence, these are scenarios that are rising as a result of political instability. Making your company safe in times of these risks scenarios. Linked with the company's robustness is the political crisis situation or a pandemic situation.

Other situations of crisis also comprise a company going through a stage of non-profitability. Additional lack of sales, or ultimately a situation that lacks control of the company. It's important in these scenarios the winning back of your company. Along with this, take the complete management so that your competitors do not occupy your markets. 

A competitor's analysis well in advance to prevent such scenarios is highly helpful for winning back a business. Managing a crisis situation or a credit crunch is very important to the survival of the business & its sustainability aspects. More importantly, as they ensure that the company sticks using their defined plans and the goals of the firm.

STAYING OPEN-MINDED & OPTIMISTIC:

Being more open-minded in these scenarios should be the priority approach that as an entrepreneur you have to accommodate. Staying rigid in your thoughts can be harmful to your success in addition to your company's future. It can even cause havoc in the rankings. 

Hence, can become a huge cause of the sinking of your own ship. It's been evident from the previous, how craftiness and innovation have been successful. Both of these have tremendously helped small companies float as they learned alternate manners. With priority in order to treat & serve their clients. Hence, this type of situation could also train you to adapt useful & different approaches to change.

It aids in changing your perspectives as an entrepreneur where you see smarter chances in battles. These are opportunities that make you more powerful. Additionally makes you robust and sustainable for future goals. Finally, confidence is the ideal attitude as well as the perfect way to combat a crisis situation.

TAKING A STEP BACKWARDS:

Taking a backward step in these situations is really a part & parcel of your plan to leap forward & winning back. This is similar to while you are walking on a street and you see a man-hole that's unavoidable. 

Of course, you would take some backward steps, before you make a jump forward over that hole. The crisis resembles a 'hole' that needs to be prevented. Hence, your backward measures are a part of this development strategy for one to move forward, with much higher & wealthier commitments for future objectives.

Taking a step backwards in the era of trade & technology, means you need to overlook the wisdom of this situation for an investigation of this larger picture. That is to say, you need to identify a strategy to figure out the gravity of this situation. 

Hence, while taking the time to slow down. In fact, gives you the potential to observe opportunities. These are literal openings that can accelerate the business.

Increasing your discipline & flexibility can really help in slowing the time of catastrophe. Also, aids the business in return on winning ways. Your company's adaptive strategies and approaches are highly evident in times of emergency situation. 

Therefore, as a leader, it's important for you to know your new role and become a bit more flexible. Paradoxically, not everyone is in the same region and taking the very same challenges as you are coming now. Therefore, leading with compassion, understanding, flexibility and discipline is a massive step towards obtaining the trust of your coworkers. 

This is certainly true that championing the field starts at the top. Additionally, makes it important for leaders to lead by example in a crisis. Exposed in similar crisis scenarios is the leadership by way of example.

Being thankful and expressing appreciation is the best approach to solve a crisis scenario. Surprisingly, a situation that can have the potential to erupt like a volcano. Things might have been worse & you as an entrepreneur needs to ponder on that idea thankfully. This is while sticking to the principles applied to fight a crisis scenario & be tactful in additional ways.

Franchise business challenges are usually too much due to the high amount of expectations that relate to the franchise. Therefore, it’s the responsibility of the Franchisee to make sure that they meet up with the franchise business requirements. Furthermore, stay updated with the original requirements of franchise. Meeting up with quality assurance aspects is one of the biggest franchise challenges. Benchmarks, that the Franchisee needs to meet, but it can become a challenge for the Franchise. Apart from quality assurance, hiring the right team is another big challenge. Hence, as Team management is the basis of running the whole show. As a franchising company owner you need to know the key adjustments that are needed. Ironically, this is yet another challenge of a Franchise.

Dealing with untrusting Franchisees can be a higher level problem. On top of this, can result in total waste of time for the Franchise.

In order to minimise these business challenges it’s necessary for Franchise to follow its business protocols. Apart from the protocols, also stick with the standards and stay up to the mark. You don’t have to bend down or get down in any way while compromising on your standards. Instead you need to be strict to make sure the name created in the market doesn’t get hurt with silly errors. Make sure your business is for profitability concerns. Furthermore, your Franchise objectives are not just business expansion but profitable business expansions. Customer Care is yet another business challenge that as a Franchising company needs to be handled. 24/7 Customer Support can be a challenge for a franchisee if they are lacking the needed business models and standards as required. Thus, for a Franchisee its religion, to make sure that the Franchise business model supports 24/7 Customer Support in all possible ways.

1. NEVER COMPROMISE ON STANDARDS:

As a franchising company you don’t need to compromise on your standards as your business is worth the difference. If your standards are good enough to compete the best ones in the financial markets. Definitely, you should enjoy your cutting edge mileage. Maintenance of standards to minimise franchise business challenges for a Franchisee can be hard to monitor. Therefore, a flexible business model is the only worthwhile solution for a Franchise owner.

2. BUSINESS FOR PROFITABILITY:  

Doing business for Profitability reasons as a Franchise should be the only motive for a Franchise owner. This is specifically for those Franchise owners who have just started to sell their name as a Franchise. They should make sure that they earn good money. Instead of  just doing business on a ‘Break Even.’ If the profitability concerns are paramount for a company. Hence, only then can the business objectives be achieved as a Franchise owner?

3. HIRING THE RIGHT TEAM- ‘AS A FRANCHISE’:  

Hiring the right team is part of the most accurate business tactics for a Franchise owner. In the initial stages of starting any business originally it can be a huge challenge to setup a team. However, while as a Franchise company, the challenge gets bigger. Hence, as the team needs to be well trained in all aspects to deal with all Franchise challenges. Once the strengths and weaknesses are evaluated, hence you would know what type of people should be hired. This is vital in order to bridge the gaps and for the elimination of weak points.

4. FINDING THE RIGHT FRANCHISEES:

As a business Franchise owner it’s the utmost responsibility to find the right franchisees. First you need to identify What’s Right, & What’s Needed? Secondly, you need to know how to deal with the Franchisees. Especially, in order to stimulate your business operations in correct order. The right Franchisees will act as a catalyst in your growth expedition and will yield profitable results for the company. These Franchisees bounded by the agreement need to re-engineer themselves according to the Franchise owner company.

5. HOW TO DEAL WITH UN-TRUSTING FRANCHISEES:

Dealing with un-trusting Franchisees is something that needs to be identified in order to assure that business operations are smooth. This is either through the law or finding other ways to get out of an unwanted scenario. It should be an obligation for the Franchisee to maintain their strict business opps. Also, to satisfy and meet with Franchise business requirements step-wise.

The Franchise agreement in this case holds huge levels of commitments for both the Franchise owner and the Franchisee. This especially will be a huge bonus while dealing with un-trusting franchisees.

Management strategies for effective performance management in the professional world needs a highly effective insight. This is part of the HR and higher management strategies to monitor more effectively the individual competitiveness. This is apart from the performance evaluations of employees on a daily, weekly, or monthly basis. How performance management varies with department and role also matters for the evaluating bodies and the company itself. It’s mainly the role of the management to come up with the strategies of change in the corporate culture. A culture that demands perfection at work and being aggressive while making positive moves forward.

An individual’s performance evaluation holds huge amounts of success criteria apart from building realistic performance benchmarks. A highly determining factor is the strategy for evaluating performance benchmarks realistically. Effective performance management is not just creating an environment that works for positivism. Hence, it holds elements of leadership, interpersonal relationships, constructive feedback and most importantly team work.

Apart from the strategies of change & change management, the individual’s motivation counts huge numbers while identifying the key strategies. These elements of motivation holds deep values. Hence, regards to the amount of performance management that takes place in a growing company. In fact, all the performance evaluation revolves around the most important element, i.e. employee motivational values.

Some of the factors that are highly important in determining performance evaluations for any company are as follows;

1. CREATING BENCHMARKS:

The ability to create benchmarks as part of the strategies for performance evaluations is highly needed. Setting the performance benchmarks helps in dealing with employee performances as part of their annual or half-yearly evaluations. Not only important for a large organisation, but also critical for a growing company. Bench-marking always initiates the change process for goodness as well as creates improvements in the hierarchies. It determines what quality assurance needs guaranteeing by the employees.

2. HIGHLIGHTING THE KPI’S:

KPI’s also known as Key Performance Indicators are set targets instead of benchmarks or standards. These are targets in different parameters and determines the performance evaluations leading to ‘Task Management’. Performance indicators helps a great deal in making analysis of performances for different employees in the corporate world. This is mainly because it means business for companies to highlight indicators in the real world. Highly necessary in determining your goals while you stay a perfectionist and a hard worker at work.

3. PERFORMANCE MANAGEMENT- ‘THE WORKPLACE ETHICS’

Performance management according to the workplace ethics means a lot for the writ of the company. This part of the performance management triggers true values of success. Especially, while the employees know in their minds the company’s goals. The workplace ethics are somehow connected directly or indirectly with the company culture and its environment. Hence, these ethics necessarily means that once you are at work, you have an ideology to follow. Definitely, eases the performance management for the Human resources as well as the higher management. Simply because it determines the good attitude of an employee at the work place.

4. EMPLOYEE EMPOWERMENT & OWNERSHIP:

Employee empowerment & employee ownership, both holds values of being possessive as an employee for the company. In a developing organisation, it holds more values rather than for an established company or a MNC. Why this difference is observed more frequently? The answer to this question is simply because level of employee loyalty and relationship matters. Obviously, with the magnitude of an organisation, as size does matter. Hence, in the organisational hierarchy it definitely matters how you own the company for future growth prospects.

Thus, an element that automatically triggers true values of success and performance management. Also, makes things easy for the management in the decision making process.

5. GATHERING CONSTRUCTIVE FEEDBACK:

Gathering constructive and true feedback for any employee or a department is a work place necessity. Hence, also is a key part of the performance management strategies. It is in fact a highly determining factor for future developments. Significantly, as feedback and true feedback are much needed in the process of change. Apart from the gathering of feedback, it’s the huge level of transparencies that are attached in the feedback system. Therefore, it should only hold true constructive values instead of being specifically or partially judgemental.

Hence, in order to make the feedback system as a highly constructive one for future goals and performances steps needs to be taken. Therefore, w.r.t. the performance evaluation strategies, immense efforts needs to be a regular contribution.

UNDERSTANDING THE VISION FOR THE COMPANY:

CHANGE MANAGEMENT PRACTICES IN PLACE:

TRAINING & DEVELOPMENT PROGRAMS:

What exactly is effective leadership, is still a common question that has more than one answer. If the leadership is successful, in most cases it is classified as effective leadership, and good for the company. This is in terms of leadership style and how well the leader gels with their team is the key. Apart from the gelling around with the team, how well the leadership can perform together with the team for company profitability and with discipline. These are few key areas where the leadership needs to act and show the cutting edge.

It’s also vital for the leadership to move forward with the goals of the company, and make realistic targets for the company future. Working in a team has many considerable benefits, and the team leader’s role is to make optimum use of these benefits. The utilisation of a team for bigger and better goals should be the primary objective of the leader in a corporate setting.

The role of a team leader for small businesses is more in terms of magnitude as compared to that of large companies. The creative elements should come from the inside and the leader should be intelligent enough to take own initiatives and decisions. Decision making is key for leaders in small businesses, as decisions can prove to be a turning point at the end of the day. Furthermore, decisions can also prove to be pivotal and effective in terms of the results. The leadership role in small companies is essential in terms of the execution of a charter or the vision. This is particularly in the eyes of the team members whose attitude highly matters for the company’s future success. There is no formula for success, however, there is an ideology that works.

‘HOW IT HELPS IN REMOVING OR SHARING THE BURDENS?’

Whether the business is large or small, doesn’t matter much, what’s important is how the burdens are shared by leaders. The leader’s role effectively comes into play while sharing the burden from management. This is indeed useful for effective task management, quality control, decision making & finally sharing the burden from management.

‘Leadership’ and Team management are indeed merged tasks that are equally important, but they have impacts on each other. True leadership cannot be analysed without team management, and team management cannot be effective without sound leadership.

Helps a lot for the company’s sustainability while the burdens of management are shared. Shared leadership, and sharing values means business for the company in terms of multi-tasking of activities, and gaining the corporate edge.

‘HELPS SIGNIFICANTLY IN TALENT HUNT’:   

Talent hunt is not only the role of Human Resource manager or HR department of a company. It is vitally a more proactive role of a team leader. The leadership knows very well how and what they need for their team in terms of unique talent. Furthermore, a mix of abilities that includes academic talent, problem-solving, analytical thinking and effective mannerism that is good for corporate life.

Finding the right talent for the company and making that work effectively needs some expertise and some take. It can be challenging, however, it can be highly beneficial if you as a leader get lucky. What’s more important apart from the luck factor is analysing strategically what exactly you need for the company. Officially, as a complete package that will be of huge importance to you as a team leader.

‘PAIRING THE RIGHT PERSON FOR THE RIGHT JOB’:

Working effectively in a team environment is basically like ‘Hunting in Pairs’. It’s the duty of your leadership to allocate you a team player that will act as a huge helping hand. The role of leadership is definitely to analyse the situation, problem solve strategically and finally go ahead with your effective assigning of job. Your motive as a team leader is to move on with your job requirements and develop a strategy that takes you home. It’s just like making a move, and proving that the move is worthwhile enough.

A strategy that significantly helps leaders managing their teams and make fruitful evaluations of working together in a team environment.

Once as a leader you know how to manage your teams, the effectiveness reaches more heights. Hence, your ranking as a leader also increases, and you are more of an asset to the company.

‘Outsourcing’ is the transfer of operations & business activities to any other company or to a different business environment or group. The company takes the option of outsourcing of their activities. Simply, so that they can manage their in-house activities more properly. An example of outsourcing of services that takes place very regularly is the Call Centre Outsourcing. Many businesses these days go for the option of outsourcing. This to manage their business functions more properly and in a standardised way. However, it has got both Pros and Cons, depending on the type of businesses.

This is particularly because outsourcing creates an environment of specialised professionalism that is necessary for the businesses to grow. If you or your business is a new setup lacking some operational efficiency in terms of certain aspects. Therefore, the best option is to go for the outsourcing of services. Importantly, to another business entity or specialised group and give them their share of operations. Some other examples of outsourcing includes payroll outsourcing. Something, that helps in calculations of monthly payrolls for a company with tax deductions and annual tax calculations. It’s the primary concern of the company to satisfy their clients and make accurate calculations of Salary payable. Most of the companies that go for the option of outsourcing their salary calculations for employees manage a large number of work force. Therefore, the key reason is to solve data handling issues and transfer the operations to a more specialised firm.

There are many Pros and Cons related to outsourcing in the business world. However, most of the time outsourcing is found advantageous. More importantly, as it solves many complex business issues. This is also in relatively quick time and can prove to be a worthwhile long term solution.

ADVANTAGES OF OUTSOURCING SERVICES:

There are many Pros associated with the outsourcing of services. Furthermore, these advantages help in deciding what’s best for your business. Some of the Pros are discussed below;

1. YOU DON’T HAVE TO HIRE MORE EMPLOYEES:

When it is not needed, hiring more employees isn’t necessary at all. It’s just like spoiling your own budget and expanding your expenses. While outsourcing your services you are acting as a contractor and you can pay or help as one. This is the thing that can save money for you. Also, allows you to avoid bringing more employees into the company.

In simple words it is something that will be highly advantageous. Particularly, in terms of the savings point of view and for having a sustainable advantage. Primarily, because first you need to monitor and hold your operations rather than increase your work force.

2. ACCESSING A LARGER POOL OF TALENT:

It is the biggest advantage that a company enjoys. That is, they can have an access to a larger pool of talent. In terms of the specialisation of services and the accessibility aspects, the services will be better dealt with. The biggest examples are again Call Centre & Outsourcing the payroll services. While hiring an employee or maybe two may only have access to a small, local talent pool. On top of this, it will be a huge drawback in terms of managing the budget of company properly.

3. LOWERING THE LABOUR COST:

One of the biggest advantages that companies enjoy regards to the outsourcing of services. Ironically, is lowering the labour cost to a very substantial figure. This is particularly if as a company you are outsourcing your services to another country. A geographical location with cheaper rates in terms of the work force. An example is outsourcing of Call Centre operations from a Dallas based company to Bengaluru, India. The significant amount of savings is a huge advantage. Hence, for the company outsourcing its services.

Despite the huge number of advantages or Pros that are associated with outsourcing of services and operations. There are some disadvantages or Cons as well that are of prime concern.

DISADVANTAGES OF OUTSOURCING SERVICES:

1. COMMUNICATION ISSUES:

The biggest disadvantages or cons includes having communication issues with the third party. Obviously, while you are acting as a contractor. Hence, and the service provider is your intermediary client. Therefore, you need to be more precise and clear what needs to be the deliverable. More importantly, regards to what the company is looking for. There is a possibility that there can be some communication issues regards to this scenario. The other problems that arise in outsourcing of services is the difference in time zone. More often, due to different geographical locations.

2. LACKING CONTROL:

As a company you are looking for directions from another company while you are outsourcing. This means that you are transferring some part of your control to that particular company. Hence, the only disadvantage or a con that can arise is lacking control. Since the company is not the same one. Hence, it can be highly difficult to maintain the level of control that is desired. Another example is the Call Centre & Customer Support.

3. HAVING QUALITY ASSURANCE ISSUES:

A major problem that can arise is having issues of quality assurance while managing the operations big time. This means it can be a huge challenge for the company with the outsourced services. Mainly, to manage and monitor the activities and operations of the original company. To overcome these challenges training is a prerequisite, which definitely requires a decent amount of budget and maintenance of activities.

The issues of quality assurance can at the end of the day create a bad name for the original company. Hence to have a proper impact of outsourcing activities, the better deal is managing quality assurance the same way.

Branding & creating a brand image holds vital elements of success if you are a fresh business owner. Hence while reinforcing your brand image you should be creative regards to the initial image of the brand through creative marketing & creating a brand persona. ‘Brand Persona’, a fresh term regards to a brand personality or its personification holds elements of a brand’s success in the world of business & marketing. Your marketing team can use many different platforms for marketing purposes but most reliable & effective these days in the market is YouTube.

It’s indeed a Digital marketing phenomenon that is actually creating positive vibes for businesses. These are entrepreneurs who know well how they can promote themselves. According to many marketers it’s not only the promotions on You Tube that are worthwhile for a product or a business success. It’s indeed the way you demonstrate that product or services, as if dinner is presented on a tray. It’s the presentation indeed that holds elements of pondering for distributors, financiers, consumers and many other channels & modes.

YOU TUBE AS A MEDIATING TOOL:

Your distribution channel holds vital elements of success for you and your company in more than one way. Hence, YouTube is a mediator to the language of marketing that you as a business or a brand is using. You have the tool with you, and you must be knowing how you can make good use of it. It’s just like a craftsman who knows well how to use his/her tool in the marketing environment.

Hence, to create a sound marketing environment there should be ingredients of success for further reinforcing of image. In addition to this, trust, truth and meaning in your promotional material created. YouTube is indeed the media where you can show to the end user that your product & services are par others. This is irrespective of the brand reinforcing tools in use.

TIPS FOR BUILDING YOUR BRAND WITH YOU TUBE VIDEOS:

Here are some of the Tips that can help in building your brand with excellent and impressive YouTube Videos. Marketing your needs the way you want with positive reinforcing of your brand image.

1. Identification of The Goal:

The identification of the correct goal is a must in the initial phases and should demonstrate elements of inspiration, education or just entertainment. You should identify beforehand the purpose of the video, is it to educate regards to a brand. Furthermore, to inspire the consumers to go for the brand and create brand loyalty and finally is it for entertainment purpose & inspiration will come automatically after that. It can also be debatable as to why you should go for that particular brand & comparatively how can it be advantageous to you?

2. Creating Quality Videos:

Don’t compromise on making quality videos instead of just fooling people around, and finally making a fool of yourself. When you know you can’t compromise on quality, you will also know what it takes to manage quality for a long term period.

By quality means that video should have elements of promotions & you should know you are targeting the right audience. While you will be offering valuable content to your audience with videos on YouTube, they will position very well in Google. Hence, automatically the visibility elements will be improved and that will reinforce your brand image in very short time. Always try to come up with ways of improving the visibility of your videos on the internet.

3. Optimise Your Channel:

An incomplete profile always gives a poor and an unprofessional image and that can be destroying as well for the business in the end. The most important information that needs to be completed on your YouTube channel are as follows; 

• A Profile Photo
• An appealing header image
• A trailer for inspiration
• A Playlist with the most popular videos.
• Finally, your company logo added to all your videos.

4. Use of the Right Shade & Lights:

While making your YouTube videos always make sure that you are using the right shade and the lightning provided is absolutely clear and focused. The motive must be to provide the correct image, and not a negative one. It also depends on your audience, if you have a young millennial audience, your tone cannot be formal. The best thing is knowing your audience in the best possible way, so that you know the correct marketing strategy.

John Manion manages one of the country’s largest Canadian Tire Gas+ sites, located in Kanata, ON. He has operated this high-traffic site for two years. Also, has worked hard to be the C-gas destination for his growing community. In the summer of 2014, Canadian Tire Gas+ closed the doors for three weeks. They did this for an interior and exterior site renovation. “The renovations have been inspiring a lot of customers to come to check us out again. They may have been customers in the past, but they want to see what we have to offer now,” says Manion.

Read on to find out how this renovation has increased sales and expanded the shopper demographics.

The exterior upgrades

This c-gas site needed to stand out from the nearby competition. Furthermore, to achieve this, the renovation included new LED lighting.
“We’re really pleased with how bright the location is, and I think that’s a driving factor. People want to feel safe when they’re coming to a c-gas the site, especially in the later hours. We’re open until midnight, and the LEDs really light up the whole parking lot and the store,” says Manion.

Additional exterior upgrades included new fascia, paint, and graphics on the canopy, which was done by Dupont. “In the car wash, we went with a new style of overhead soft-cloth called ‘The Whisper Wheel’ from Belanger, as well as two side rollers on hydraulic tracks that follow the vehicle down the track and also wrap around the back bumper.”

All 12 fuel pumps were updated with chip-and-pin technology to provide a fast, secure transaction at the pump, and a new diesel price sign was added on the road to draw in traffic from the nearby highway.

The Interior Renovations

Before taking over this 1,400 sq. ft. store, Manion ran a 35 sq. ft. Canadian Tire Gas kiosk, so figuring out the right floor plan and product assortment was a welcomed challenge.

“Canadian Tire reviewed the category assortment to see what we should increase or remove,” he says. They decided to replace frozen foods with a dairy cooler and opted to introduce a café area to the store, which features pastries, fresh fruit, and deli sandwiches.
“They increased the size of the cash area, as well as adding about a dozen cabinets for storage and supplies,” he says. “We had a variety of shelves and racking, so we replaced that with the new Canadian Tire brushed metal shelving.” Manion believes these upgrades have created a cohesive, shoppable store that will keep customers coming back time and time again.

The need to clean

For Manion, there was little sense in such a big renovation if store cleanliness and organization wasn’t front and centre. Keeping this in mind, Manion has always made it a priority to keep his store clean and welcoming.

He created a task that he calls ‘zone defense’. Each week, every employee is assigned a section, and it’s their job to clean, stock, and organize the products and the shelving within that section.
The benefits are twofold, says Manion. “By having each person responsible for their own section, we know who’s doing their work and who’s not. With that, we can also congratulate someone for doing a job well done, or on the more negative side, we can speak to someone who isn’t playing the same game as the rest of us.”

All of these changes had one goal in common: “We believed that by increasing our product assortment, improving the layout and focusing on welcoming, efficient lighting, customers would see that we’re a serious business with a lot to offer.” It’s safe to say the Canadian Tire Gas+ team, along with Manion and his employees, achieved this goal.

Quick tips

Brighten up. A well-lit store is not only inviting, but it’s also safe and energy-efficient. Customers and employees should be able to see into and out of your store.

Assign duties. Share responsibilities with staff members and assign specific duties or sections so you can ensure each employee is pulling his or her weight.

Focus on cleanliness. Customers should feel good about buying food at your store. Clean up and rotate stock on a regular basis.

Read the blog: MOBILE PHONES – FIVE WAYS TO CONNECT WITH CUSTOMERS

The process of decision making is highly imperative for every marketer’s goal to get inside the consumer’s head. Consumer behaviour holds significance in this regards. Hence, while making evaluations of how a customer might behave for different brands and variable price plans. The key scenario for a marketer in almost all marketing environments is to figure out how consumers might behave. Apart from the behaviour, make decisions and how can you increase their temptation to purchase a product or a service. In the services industry, the reputation counts more, however, for a product, its marketing that really counts huge numbers.

Consumer Behaviour, a sub-field of marketing & consumer marketing is for the study of different customer’s behaviours towards a particular scenario. It determines their likes and dislikes, how they manage to follow trends and what suits them more seasonally and occasionally. This is particularly true for any product or service. Hence, for e.g. clothing industry, a more focused and prime example of evaluating different consumer behaviours. Measuring the consumer dynamics means you have a designed marketing plan suitable according to the marketing environment. An environment for sure matters as it signifies and highlights the process of change. The different steps in consumer decision making process are discussed in detail below;

An Evaluation of the Alternatives:

Making evaluations of the alternative plans regards to the decision making process. This is something as important as making a contingency regards to a marketing plan. Once the consumer or a regular customer has determined finally what will satisfy their needs. They shall begin to seek out the best suitable deal accordingly. Hence, this may be based on various factors that includes price, quality or other factors that hold importance for them.

A normal customer behaviour regards to decision making process is reading many reviews. Hence, then making a comparative analysis of the prices. Finally, choosing the one that suits them ultimately.

Recognising the Problem:

The best way forward is making a recognition of the problem scenario. Most of the decision making starts with some sort of problem. Hence, in their mind with the passage of time, a consumer develops a need or a desire. Regards to the consumer’s decision making is something that needs to  be satisfied. Based on many different criteria are the loyalty aspects, also known as ‘Brand Loyalty’. When as a customer you realise when your target demographics develops. Hence, than the need or urge needs to be taken care of as it develops into a consumer’s problem.

Making an Evaluation of the Decision:

A useful evaluation of the decision making process starts once the purchase has been made. The next question that as a consumer you have to ask yourself is. Whether the purchase decision is above or below your expectations? Every marketer’s goal is not just making a one-time customer. Hence, but a life-time customer even if the brand doesn’t demand customer retention. A superb experience from a customer can end up making him/her a brand loyalty customer & vice-versa.

Online shopping business these days is very common, however, it needs a much better & safer consumer experience. It is convenient, safe mostly & if you have a good shopping experience you will always adore it the next time. Consumers mostly look for quality aspects in a shopping experience & apart from quality they also look for safety & security of data. Data protection should be the priority in online shopping due to things like hacking, identity theft & stealing personal details for wrong reasons. Therefore, the trust levels are always lacking in online shopping. Hence, unless it’s a popular website or brand where you can easily put your trust on the website or seller. The trust factor is significant due to many reasons, one of them being data protection & safe handling of critical data.

In online shopping the product is not actually in front of you, however, you can make your own assumptions & decisions looking at the customer reviews & feedback. Why a feedback holds immense values is due to the evaluation of the product performance & its value in the eyes of the consumers. The behaviours, expectations & evaluation of consumers is highly appreciated & regarded for future results.

The following are some tips for having a safe consumer experience.

1. USING FAMILIAR WEBSITES:

Using familiar websites or using a website for online shopping for the first time might not be the best idea. Consumers should shop from websites that they can trust in future. If they have a knowledge of the website or they know it well, there are very few chances that they shall be drifted to a malicious page & ripped off. Also what they need to be cautious of are spelling errors or sites using a different domain. The seller might be enticing & appealing offers but that’s exactly how they create traps and make innocent shoppers as their victims.

2. SAY NO TO PUBLIC WiFi:

Avoid using public WiFi for online shopping as public WiFi are not safe & key information can be leaked. In simple terms it is unsafe & you wouldn’t want to share your most critical details i.e. debit/credit card details & your home address.

3. MAINTENANCE OF A STRONG PASSWORD HYGIENE:

Maintenance of a strong password is just like taking care of your hygiene and protecting yourself from germs. Hackers are like germs and they are smart enough to hack your shopping account or your password. Maintenance of strength in password & regularly changing the password will definitely act as a self-defence for protection against hackers.

4. CHECKING STATEMENTS REGULARLY:

Keeping yourself updated with your shopping statements & your bank statements is an ideal scenario if you are a frequent online shopper. If you feel like there is a fraud on your account. Furthermore, there are some payments on your statement that you have not purchased. Straightaway call your bank and claim a refund. Instruct your bank that they e-mail or regards to a charge or ask them to let you know somehow regards to any unwanted charge.

5. REVIEWING THE RETAILER’S SECURITY POLICY:

Keeping a good eye on the retailer’s policy will tell you more about the authenticity of the retailer. Consumers should be aware of what happens to their data when they leave it on the website. They should satisfy themselves regards to the security aspects of the website & how secure is their data. As part of the transparency measurements on the website. Usage of data for Market research purposes does it say somewhere. Consumers should preferably find out the retailer’s privacy policy as this is important to know before shopping from that website.

6. DOWNLOAD APPS FROM TRUSTED SOURCES:

It is highly recommended to consumers that they download apps from highly trusted sources. These sources are App Store from Apple, the Google Play Store, Amazon app store etc. All these applications are trusted apps that can be used for downloading as recognised & trusted. However, for fresh apps, if consumers can make a decision through positive reviews & feedback. Furthermore, a rating system can help them make a decision of using an App.

7. PROPERLY READING THE RETURN POLICIES:

A proper & thorough reading of the return policy while you shop online is a mandatory principle. Significantly, regards to your dissatisfaction levels with a product, you would prefer a return. Reading concisely makes sure that consumers read the policy very carefully before they hit the ‘Purchase’ OR ‘Add to Cart’ Button. Precautionary measures are better off.

8. USAGE OF CREDIT CARDS INSTEAD OF DEBIT CARDS:

A credit card functions differently than a debit card. It’s better to use credit card for a safer consumer experience so that even if you face a fraud you will have ample time to get a return of your payments. In case of fraud you will have ample time to convince your bank that you have been a victim.

9. KEEPING RECEIPTS WITH YOU:

Keeping the receipts with you i.e. e-mail receipts or a notification of purchase with a dedicated product reference number is preferable. In this case you can keep the receipts until the product arrives safely at your place & you are satisfied. For some specific reason if you have issues with product satisfaction. Having receipts with you helps in lodging complaints or return fillings. Guarantees consumer satisfaction levels to higher extents.

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The year 2021, just like some previous years will be a year full of challenges for customer care. This is more or less due to the fact that this year will be a year post pandemic and will have significant impacts of the current pandemic. Apart from this, there are some key trends in customer care that will be followed in 2021.

Hence, guaranteeing customer satisfaction, and making some useful efforts regards to customer care. These are some useful efforts and are all part of the vital trends analysis. What are Trends? In the customer service and Support industry. More commonly, trends are related to most common set of activities. Importantly, activities that are followed traditionally by the practitioners. The industry pundits believe that trends are the practices that helps in achieving the benchmarks. These are set of standards as ‘benchmarks’ for future prospects. Trends and practices not only helps in making benchmarks. However, they are the key indicators of standards in customer care industry.

Here, we are dealing with people who are highly judgemental. Importantly, regards to products and services and hold opinions in form of feedback that are vital for future progress. Customer satisfaction is indeed vital for the future of support and highlighting the trends in the industry. More over as customer’s expectations is on the rise and is indeed an ingredient of success. This is vitally in the customer care and customer support industry all over globally.

Research into different areas has revealed some key trends that are vital for the growth;

CUSTOMER EXPECTATIONS ARE ON THE RISE:

Being part of the trends in year 2021, the customer expectation is always on the rise. Furthermore, the support needs catching up to higher levels. This is not only regards to the work standards. However, also managing the customer’s request and satisfaction levels on an everyday basis. Customers as being the keenest consumers are looking for quick personal support, 24/7. According to a 2020 survey, 71% of support leaders say that customer expectations are increasing. However, 44% of them believe that support is meeting their expectations. The world of customer care & customer service is a unique world where buyers have tens, if not hundreds of choices. Therefore, more importantly businesses, irrespective of their nature needs to deliver according to the diverse needs of the customers.

Part of the top level challenges facing the customer support teams includes increasing the workflow efficiency. Another primary aspect is meeting the customer expectations to higher levels. Finally, helping agents manage conversation volume.

A SHIFT TO ‘PROACTIVE SUPPORT’ GAINS MOMENTUM:

What helps in gaining momentum necessary for customer support is a ‘Proactive Support’. Being proactive will be seen as a common thing in the year 2021. Ironically, as proactive support is the New Year’s resolution for dynamic customer care. According to a Customer Care survey, a huge 73% of Support leaders want to switch from a reactive to a proactive approach. A reactive approach is not good for gaining momentum, and is indeed a slow approach in solving customer care issues. A proactive support indeed empowers businesses to get way ahead of known customer questions and vital issues before they arise.

A PATHWAY TO MEASURABLE BUSINESS IMPACT SLOWLY TAKES SHAPE:   

The end result in the identification of trends for 2021 is a systematic pathway that helps in measuring business impacts. In today’s world of Customer support, the most wanted metric for support teams is customer satisfaction. A huge 26% of leaders are affirmative that this is the key metric they track most closely. The value of measuring the customer satisfaction enables businesses to know successfully they are meeting customer expectations. Something that is also vital for customer retention aspects.

Accordingly, good support is good business for most businesses in this pathway. A narrow focus on the measure of customer experience or efficiency alone misses the bigger picture. Thus, the focus on this pathway is to have a close eye on the big picture. Ironically, this is more vitally after identification of what exactly is the big picture for a company.

There are a number of factors that affect life insurance premiums and many different ways in which the premium is affected. In Canada the importance of Life Insurance is to a huge level & depends on the circumstances and the risk factors associated. The current pandemic, i.e. COVID-19 is the most recent example. This is more importantly of how life insurance holds importance for Canadians. Especially for those people who are highly prone to get the pandemic due to age concerns or their health history. For some people irrespective of the risks associated COVID-19 is a huge threat and needs life insurance as a backup. Life insurance premiums vary significantly according to age, occupation, health hazards & risks levels associated. On top of this, also the different number of factors that can affect the life insurance premium figures.

THE POTENTIAL RISKS TO LIFE:

Risk to life is always there while you are working 9-5 and driving your way to your work. Alternatively, you have to travel a lot for your career or business purposes. Particularly, the travelling is from a town to nearby metropolitan, i.e. to Toronto, from any suburbs. Involved & exposed with life are a number of potential risks. These risks are always exposed to a person who is striving daily at work. The risk can be at your job site and it can be somewhere you go for relaxation. Example includes having a coffee after work, or at an exercise location.

The aim of the Life Insurance companies is to analyse the risks involved. Furthermore, give the best suitable solution regards to the risks and how to get away with it intelligently. If you are into hiking and outdoor activities. What needs to be overlooked consequently are a number of risks involved. However, your premium can be a bit on the higher side. Consequently, if there is persistence with activities that involves taking risks.

The number of risks involved are as follows;

1. THE AGE FACTOR:

Your current age is a highly significant factor in determining the premium for insurance companies. For people more than 60 years old the age factor comes into play. Ironically, they have a probability of dying more than someone who is 40 or 45 years old. This is also irrespective of drinking and smoking habits of a particular person, and how these vary with age. Yet another thing that matters is the Life Expectancy and its stats. Obviously, L/E in Canada is high, i.e. almost 82 years old average. Significantly, which means you can have a good premium on your Life insurance. This is even if you apply at the age of 60 that is on a higher side in most countries. However, it is at least 22 years less than the Life Expectancy of Canada.

Life expectancy matters due to the living standards in the country. Furthermore, a country’s happy index apart from many other factors also matters.

2. YOUR HEALTH HISTORY:

The health history of a particular person is yet another factor that determines the life insurance premium. If you have a weak health record, having weight issues or you are prone to heart diseases. Alternatively, your insurance premium will be automatically on a higher side. However, your health history being on the good side, you exercise regularly and you have a healthy diet. Ironically, it will impact your lifestyle positively and your premium will be relatively on a lower side. This is mainly because you are not prone to death due to sudden health condition or a heart attack.

Health history also includes any family health history such as cancer in close family, or having diabetic family issues or finally weight issues. Highly analysed are all the factors vitally before reaching an insurance premium figure.

3. RISKS AT WORK:

Life at work in Canada matters a lot while making calculations for an insurance premium. If you are a construction worker, a miner, or involved in high risks activity at work place. Hence, automatically your insurance premium will be on a higher side. Alternatively, you are 9-5 workaholic working in a safe and secure office environment. Obviously, your risk to death at work or due to any fatal injuries should be really low.

4. CONSUMPTION OF ALCOHOL OR TOBACCO:

Being a regular consumer of alcohol or Tobacco increases your risk to death. Hence, the insurance premium that is associated with it automatically rises due to the risk. However, even if you are a consumer. What depends largely, whether you are a regular consumer or a casual consumer. Furthermore, a high consumer or only those who consume in social gatherings or parties. All these different categories of alcohol and tobacco consumption determines your insurance premium.

5. HOW FREQUENTLY YOU TRAVEL?

Your foreign or local travel and how frequently you travel is a factor that determines the insurance premium. Some key elements that further depends while you are travelling are duration of travel & your frequent mode of transport. Also, your destination, the country risks associated and finally how often you travel. More clearly, the frequency of travels that are associated to a certain place. All these factors determines the insurance premium for your life insurance plan and how this premium varies.

6. HEALTH & WELL-BEING:

The health and well-being factor is part of healthy living lifestyle. Hence, the insurance premium for your life insurance depends on this as well. Amazingly, this is apart from the so many factors associated with Life insurance. A healthy lifestyle depends on the country you are living. Also, your daily eating habits, and your personal circumstances, i.e. your family life and your married life. Part of the well-being are the key things associated, i.e. your inclination to sports or daily exercises, having a busy life style and being happy with your family & kids.

Ultimately, your heart is your source of a healthy lifestyle and how well can you maintain your health also matters. Health is Wealth in the insurance industry.