The process of decision making is highly imperative for every marketer’s goal to get inside the consumer’s head. Consumer behaviour holds significance in this regards. Hence, while making evaluations of how a customer might behave for different brands and variable price plans. The key scenario for a marketer in almost all marketing environments is to figure out how consumers might behave. Apart from the behaviour, make decisions and how can you increase their temptation to purchase a product or a service. In the services industry, the reputation counts more, however, for a product, its marketing that really counts huge numbers.
Consumer Behaviour, a sub-field of marketing & consumer marketing is for the study of different customer’s behaviours towards a particular scenario. It determines their likes and dislikes, how they manage to follow trends and what suits them more seasonally and occasionally. This is particularly true for any product or service. Hence, for e.g. clothing industry, a more focused and prime example of evaluating different consumer behaviours. Measuring the consumer dynamics means you have a designed marketing plan suitable according to the marketing environment. An environment for sure matters as it signifies and highlights the process of change. The different steps in consumer decision making process are discussed in detail below;
An Evaluation of the Alternatives:
Making evaluations of the alternative plans regards to the decision making process. This is something as important as making a contingency regards to a marketing plan. Once the consumer or a regular customer has determined finally what will satisfy their needs. They shall begin to seek out the best suitable deal accordingly. Hence, this may be based on various factors that includes price, quality or other factors that hold importance for them.
A normal customer behaviour regards to decision making process is reading many reviews. Hence, then making a comparative analysis of the prices. Finally, choosing the one that suits them ultimately.
Recognising the Problem:
The best way forward is making a recognition of the problem scenario. Most of the decision making starts with some sort of problem. Hence, in their mind with the passage of time, a consumer develops a need or a desire. Regards to the consumer’s decision making is something that needs to be satisfied. Based on many different criteria are the loyalty aspects, also known as ‘Brand Loyalty’. When as a customer you realise when your target demographics develops. Hence, than the need or urge needs to be taken care of as it develops into a consumer’s problem.
Making an Evaluation of the Decision:
A useful evaluation of the decision making process starts once the purchase has been made. The next question that as a consumer you have to ask yourself is. Whether the purchase decision is above or below your expectations? Every marketer’s goal is not just making a one-time customer. Hence, but a life-time customer even if the brand doesn’t demand customer retention. A superb experience from a customer can end up making him/her a brand loyalty customer & vice-versa.