IMPACT as the name suggests outlays a huge impact on travel & Tourism industry in Canada. It is the sustainability conference taking place annually. The motto is the promotion of Travel & Tourism industry in Canada. Hence, the conference will surely be a huge step forward. This is primarily for the sake of promotional efforts in the vast North American country.
It’s a huge country, being second to Russia only, and the biggest in the entire North American continent. Placed in the top travel destinations in the world & visited by a huge number of people every year. Beautiful waterfalls, for e.g. Niagara Falls, and highly dense forests along with gorgeous landscapes. Significantly, makes it one of the few most beautiful places to visit as far as tourism values are concerned. A huge number of tourists comes often to visit Canada from neighbouring USA and Mexico. Ironically, as both countries having good economic and social connections with Canada.
Apart from these, Canada has hospitality values as a nation as they promote their tourism sector. They have rich architecture, and a highly developed urban sector. Cities like Toronto, Vancouver, Montreal, Ottawa, and Calgary are some of the largest cities of Canada. Apart from the size, all these cities are largely equipped with a modern infrastructure.
THE TRUE MOTTO OF ‘IMPACT’:
The motto behind the activities of the Sustainability conference known as IMPACT is very clear. Making sustainable measures for the future of travel & tourism industry in Canada. The goal of IMPACT is simply aligning the Canadian Tourism Industry. This is along with the stakeholders and other communities touched by the tourism sector. This is behind a deep vision just for the sake of achieving economic, social and environmental sustainability.
IMPACT conferences need people who work in the Tourism industry. On top of this, possess sound knowledge of the Tourism sector in Canada. There are also people needed who can design the policies that affect tourism in Canada.
A policy framework is a set of legislative rules and is necessary for implementation especially after COVID-19. The aim is to give a deep vision of the sector, and find people who can teach tourism & hospitality in Canadian Universities. The Universities are giving hospitality and travel & Tourism more and more focus. The focus is mainly because of large number of people arriving in Canada annually for purpose of Tourism only. Hence, it’s a highly profit generating sector giving huge amount of revenues per year.
INJECTING TRUE VALUES OF TOURISM INDUSTRY:
Another key aim of the conferences is to inject in the Canadian economic system values for tourism. Furthermore, the belief that Sustainable growth of tourism in Canada is a key economic driver. It’s a sector that gives Canada their prestige as well as economic values and vision to grow. On top of this , the vision of IMPACT conferences is to highly care about the positive impacts. Hence, in some of the few the negative impacts of Tourism on communities. More importantly, the tourism sector is highly effective in promoting healthy practices in Canada. This is vitally as Travelling & Tourism is considered for a balanced life. Highly promotes family values and a healthy life style.